There are many questions you might have about what type of picture will be best to sell the most products on Etsy! Should you have an all white background? Should you have have a model with your product? What types of background props should you use?
The short answer is: It really depends on your product.
However, I do have some answers for you!!
You have 10 pictures on an Etsy listing now, so take full advantage! It’s not exactly necessary to have each background be the same, what’s important is that your wonderful item is showcased to perfection!
One of the biggest questions I had and found no answers for was whether or not to use all white backgrounds for your Etsy Product Pictures. The answer was… a gray area.
Doing my own study, I compared the sales of a popular item with a white background one week, and a magazine worthy full color picture the next week. What I found was that I got more likes and more sales.
However, due to recent Etsy changes in their algorithm and their partnership sharing etsy items on google shopping, google has other ideas. Google has stated that their bots can find and categorize white background pictures better, so they prefer white background pictures. But, they have also admitted that should you product be what a consumer is looking for, your etsy listing will not be hidden from them.
It’s important to get a sense of size for your product. Not everyone takes time to look at the item descriptions, so a picture of your items in hand, worn, or next to a standard sized item (fruit, utensil, plant, etc) helps viewers to imagine the item in real life. This in turn helps the customer start to visualize themselves with your products, increasing the likelihood of a purchase.
Here are at least 5 types of pictures you should consider for your Etsy Listings:
- Instagram “Magazine” Glamour Shot
- Picture with a Human Model or Body Part, such as a hand holding a mug
- Up Close Zoomed In picture showing texture, thickness and/or detail
- Seasonal Prop Pictures, to switch out for warm/cold weather and seasonalities
- At least one all white background to show complete product without distraction, and to possibly use for other sales sites and venues
Esty changes all the time and so do you! In time, Etsy will be a bigger and better site to sell on. Don’t be afraid to come back to a product and retake pictures as your skill increases.
So, go for it! Time to take some instagram worthy, magazine framing, beautiful and spunky pics!
I believe in FREE training! This Free Expert Etsy Training is the 1st in a long series of how to become the best Etsy Seller you can be! Subscribe to my YouTube Channel for more lessons coming soon!